According to the comScore data for the month of November 2015 in the United States, where on one hand, Google and Yahoo have stagnated in terms of performance, on the other hand, Microsoft’s search engine is the only one among the giants that has been able to improve its share during the month.
In November, with 63.9 percent, Google continued to be number one in the US of the searches in the United States performed on its sites. Whereas, Microsoft came second with 20.9 percent, and Yahoo came third with 12.5 percent. Even though both Google and Yahoo had the same performance as in October 2015, Microsoft was able to improve its share by 0.1 percentage points. The figure may not seem much, but what is interesting to note is that Bing is slowly but steadily growing over the 20 percent share that was achieved in summer. While for Microsoft it is surely a significant milestone to reach 20 percent in the search business, but at the same time, Google also lost its grip in the last few months. Google is now at 63.9 percent, down from no less than 67 percent a year ago, due to its flat performance in the last couple of months. There is no doubt that Microsoft is also partly responsible for this fall. One of the reasons behind Bing’s increase on the desktop is clearly Windows 10, the new operating system from Microsoft, which not only uses it as the default search engine, but it also packages it into Cortana, the company’s personal assistant available on PCs and mobile devices. The coming months is expected to see a rise in Bing’s search share, as more people are expected to migrate to Windows 10. Hence, it will be interesting to see how Google responds to slow down it’s descend.
